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Carnival of Real Estate June 25 2007 Edition - Altos Research Real Estate Insights
By admin | June 25, 2007
Carnival of Real Estate June 25 2007 Edition - Altos Research Real Estate Insights
Carnival of Real Estate June 25 2007 Edition
The fabulous blog fest, the Carnival of Real Estate, finds its way to our humble home today. While we came up short on working out a clever theme (Summer Solstice? 4th of July? Yankees vs. Giants? Gay Pride Parade?) for judging this week’s mound of entries, we decided at least to categorize them. Of the many, many dozens of entries, these are the four categories into which real estate writing has seemed to self-organize. We’ll highlight the best of each group.
Consumer Real Estate Advice, lists and insights for home buyers and sellers, borrowers, and searchers
Real Estate Professionals Thoughts and opinions on the state of the industry, realtors, and the latest industry news
Real Estate Technology As always, lots of opinions and advice on blogging. This week a bunch of photography related posts. Technology that’s changing our business
Greg Swann* With his three blogs (which basically follow the above categories), dozens of contributors, each with their own excellent blogs, Greg has created an orbit all his own.
First the Technology Category, and our favorite post of the week. Some important thoughts that everyone in this business should be aware of.
1. Jim Cronin at the Real Estate Tomato tackles a deeply nuanced topic that has far reaching implications across the Internet in general. The question of the day in real estate is, Can you blog about other brokers’ listings? This innocent little industry-insider topic challenges the legal implications of copyright, the changing nature of competition, and freedom of information. And, if you don’t talk to your kids about copyright, who will? Jim tackles the myriad issues admirably, and leaves the mic open for lots of further discussion. Interesting times indeed.
Other cool posts on technology in real estate this week:
1. Cecelia Hutchings on Athol’s RE Agent in CT. What consumers want in listings photos and how to take them. Marvelous insights in this post.
2. Also on the photography topic, Aaron Dickinson explains HDR photography and making your listings photos rock. for cheap.
3. Back on the blogging topic, Mary at RSS Pieces talks about when to worry about duplicate blog content and when not to. I recently spoke with Google’s Matt Cutts on the topic. His point is “if you’re not actively trying to deceive Google or your readers, you’re probably not going to be penalized.”
Next the Professionals group. Two really great posts, each tackling a different angle on the nuances of being a real estate professional and marketing real estate these days:
1. In typically impassioned Bloodhound Blog style, Greg Swann tackles Real Estate Licensing, and why it’s bad for the business. Read this article. The license, no matter what training it requires, is fundamentally anti-intelligence, anti-experience, anti-due diligence. The license not only deludes consumers into thinking that all agents are the same, it permits newly-minted licensees plausibly to make that very stupid claim.
2. Can you name your listing? If Seth Godin or Guy Kawasaki were in the real estate business, they’d have written this post. And it would have gotten 10,000 readers. Instead, Kimberly Wester has it tucked away on Active Rain and you few hundred Blog Carnival readers will benefit. In Silicon Valley, marketing wisdom says, to name a market is to own it. Kimberly points out that naming your listing helps you understand it’s strengths and market it better to buyers. Good stuff.
Topics: Where do I Put THESE |